SIGN INOrris
Company is Ajmal Perfumes, under the Fragrances category with Key Visuals as the deliverable. The intro copy reads: 'We had the pleasure of designing the product launch ad for Ajmal Perfumes, showcasing their exquisite fragrance OUDESIRE. This campaign was crafted to resonate with the brand's luxurious identity, emphasizing the rich and alluring essence of the perfume.'
The creative direction leans into fluid, organic visuals and calming gradients to reflect the gentle, continuous nature of self-improvement. The concept explores how personal growth doesn't follow a straight line it flows, pauses, and evolves. This thinking gave rise to messaging like 'Gentle Steps, Lasting Change,' reinforcing the belief that real transformation begins from within and unfolds differently for everyone.
What Is So How Do We Best Represent ORRIS?
The guiding question for this phase was: what makes a fragrance campaign feel truly luxurious? The team studied Ajmal's brand heritage and its position within the premium fragrance market, examining how existing fans relate to the brand and what draws new customers in. These insights shaped a campaign designed not just to showcase a product, but to position Ajmal as an undisputed leader in the fragrance space one that speaks equally to legacy and allure.
Design Details
The visual system leans on richness and restraint in equal measure dark, sensuous backgrounds contrasted with the warm glow of the bottle, guiding the eye naturally toward the product. Vertical and horizontal compositions were developed to give the campaign full flexibility across placements, from social media to large-format advertising, ensuring the sense of luxury translates powerfully at every scale and touchpoint.
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Choose the level of creative firepower your brand needs. All plans include unlimited requests and a dedicated team the tier decides how much we can run at once.