Why we do product strategy before opening Figma

Screens keep multiplying, but the constraints of mobile still force the clearest thinking. Designing for smaller screens first helps teams focus on what really matters instead of trying to fit every possible element into the interface.

A mobile-first approach also creates a stronger foundation for responsive experiences. Once the core experience works within tight constraints, additional space on tablets and desktops can be used intentionally rather than simply filled.

The number of devices people use continues to increase, but mobile remains one of the most important touchpoints between products and their users.

• Mobile forces teams to prioritize the most important content.
• Smaller screens expose usability problems much earlier.
• Performance becomes a design consideration rather than an afterthought.
• Responsive layouts become easier to scale when the mobile foundation is strong.

Before opening Figma, identify the actions that users absolutely need to complete. Everything else should be evaluated against those priorities.

Once the mobile experience is clear, progressively enhance the interface for larger screens. Additional space should create opportunities for better hierarchy and usability rather than simply increasing the size of existing components.

The biggest benefit of mobile-first design isn't responsiveness itself. It is the clarity that comes from designing within constraints. Teams are forced to decide what matters, what can wait, and what users actually need.